From slow dating to more voice and video calls, how 2020 changed online dating

From slow dating to more voice and video calls, how 2020 changed online dating

The Covid-19 pandemic has redefined online dating rules. Even as offline dating was disrupted by the lockdown and social distancing norms, there has been a surge of interest in virtual interactions on dating apps.
Over 40% of daters in India claim that they no longer feel confident about how to date successfully. Another 70% of singles say that they are not comfortable navigating dating in 2020, according to a recent survey by dating app Bumble.
The pandemic has adversely affected relationships in other ways as well. Over 46% Indian users are likely to be ‘New Dawn Daters’, i.e. people who are newly single are experiencing a break-up during the pandemic. Around 46% cited the inability to see their partners was the biggest reason for break-ups and another 29% said that the pandemic had precipitated existing issues.
However, there has also been an increase in online conversations. The app saw a 38% increase in video and video calls globally after March, with Indians spending an average of 20 minutes on these calls. In addition, there was a 16% increase in messages, with more than one in two chats turning into something meaningful.
Further, 40% global users also said that they were slowing down the initial phase of getting to know the other person, with women being more likely to focus on the qualities in a partner that are right for them. Covid-19 and health and safety concerns have dominated these conversations, with ‘work from home’ being the most popular topic.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *